Logo and brand identity design for a team of production designers. The focus was placed on the logo and its variations, as stickers are the primary branding medium. This approach allows for quick and effective branding of tools, boxes, and equipment. The emblem features an eye —a symbol of vision, inspiration, and clarity.
A production designer’s role involves sourcing props, creating and arranging sets, and planning their placement within specific locations, scenes, and shots.
It’s about crafting the world where the characters’ stories unfold. Most importantly, the goal is to convey the intended atmosphere, mood, and emotions — whether it’s tragedy, joy, or any other feeling.
This is achieved through the visual language of cinema: color, light, rhythm, and composition.